A vendor once accepted a photography date because it suited the calendar of their agent, not the presentation window of the property. The garden was three weeks from full bloom. The listing went live with the garden half finished, and there was no second chance to reshoot before the campaign gained

From the side of the seller, a campaign looks like a set of numbers: inspections attended, enquiries logged. It is natural to treat those figures as the full story. What actually shapes the result takes place somewhere else entirely, in conversations between the agent and interested buyers that rare

A vendor once accepted a photography date because it suited the calendar of their agent, not the presentation window of the property. The garden was three weeks from full bloom. The listing went live with the garden half finished, and there was no second chance to reshoot before the campaign gained

The listing presentation is sold as a consultation. In practice it is usually a pitch. Sellers who treat it as a consultation - who arrive with specific questions and hold out for specific answers - tend to make better agent selections. Most sellers do not arrive prepared to do that.What sel

The common assumption is that agent quality is a function of years in the industry or the brand on the business card. Neither holds up.The gap between a good real estate agent and an average one shows up in behaviour. Specifically, in what each agent does at the stages of a sale where most s